Costco Plant-Based Breakfast Sandwich - Clever Marketing?

Alpha-Plant-Based-Breakfast-Sandwich-Costco

Alpha Plant Based Breakfast Sandwiches at Costco

Costco sells a 6 pack of Alpha Plant Based Meatless Sausage Breakfast Sandwiches for $12.99. 

The plant based sausage breakfast sandwich can be found in the frozen food aisle near the other frozen breakfast options such as the Red’s Keto Friendly SandwichBacon Gouda Breakfast Sandwich, and the Jimmy Dean Breakfast Croissant Sandwiches.

Costco-Plant-Based-Breakfast-Sandwich

Each box comes with 6 breakfast sandwiches that include an English muffin, vegan egg & cheese, as well a sausage-less patty. 

This is essentially a vegetarian, meatless, plant-based version of Mcdonald’s Sausage McMuffin with Egg.

The Rise of Plant Based

What is Plant Based?

Plant based foods seem to be the hot new term right now, so what exactly does it refer to? 

Plant-based foods are foods that come from plants. This doesn’t necessarily just mean vegetables but can also be from fruits, whole grains, nuts, and seeds. 

Plant-based protein refers to protein that comes from these same plant sources.

Plant Based Breakfast Sandwich at Costco

Alpha Plant Based Breakfast Sandwich from Costco has substituted out traditional sausage, egg and cheese, for plant based versions. 

Meatless-Plant-Based-Sandwich

The sausage is a meatless version that is made from soy protein. The egg-less patty is made from mung bean protein while the cheddar cheese is made from various oils and starches.

Is Plant Based Just a Fancy Marketing Term for Vegetarian?

Something that’s been bothering me lately is the use of the term plant based or plant based protein in a bunch of different foods.

In the past, ttems that have traditionally derived some protein from plants such as nuts or seeds have never marketed the item as plant based protein, but now its front and center on their label. 

This goes for items such as granola, oatmeal, and many other items that may contain any sort of protein from vegetables or nuts.

Plant-Based-Breakfast-Sandwich-Alpha-Brand

Would You Buy a Vegetarian Breakfast Sandwich?

Alphas breakfast sandwich from Costco is actually just a vegetarian substitute breakfast sandwich. While all true that this a plant based sandwich, this breakfast sandwich would have been called a vegetarian breakfast sandwich just a few short years ago. 

Would there be less interest in this sandwich if it was just called a vegetarian breakfast sandwich? Would it still be sold in Costco if it was called a vegetarian breakfast sandwich instead of a plant based one?

Alpha-Sandwich-Box

Does Plant Based Protein Mean Anything?

A banana has 1 gram of protein. If I put a banana in my smoothie is it now a plant based protein smoothie? I’m sure that will sell a lot better than calling it just a banana smoothie. 

It seems that the term plant based is much more mainstream today than vegetarian ever was, and some companies seem to be hopping onto the plant based/plant based protein bandwagon to sell their items.

Costco Cost Comparison

Costco sells the 6 pack of plant based breakfast sandwiches for $12.99. This breaks down to $2.16 per sandwich. 

This is an average breakfast sandwich price, but one of the more expensive options at Costco.

Individual-Plant-Based-Breakfast-Sandwich-Costco

For comparison, Red’s keto-friendly breakfast sandwich retails for $1.75 or $1.31 when on sale. The bacon gouda egg starbucks clone sandwich goes for $1.62.

While it is more expensive, Alpha’s sandwich is also heavier and larger. On a per ounce basis, it is probably pretty close.

Costco Vs The Competition

None of the other major competitors to Costco sell this particular Alpha Plant Based Breakfast Sandwich. It seems to be only sold at Costco and select grocery stores.

My local grocery store, Tom Thumb, sells the sandwich for $3.99 each. This is nearly double Costco’s price for the sandwich! 

Meatless Sausage Plant Based Breakfast Sandwich - Taste Test

Vegetarian Food Smell

The first thing I immediately noticed about the Alpha plant based breakfast sandwich is the smell. It smells like vegan/vegetarian food. 

It’s not overwhelming, but it is very noticeable.

Frozen-Costco-Plant-Based-Breakfast-Sandwich
Frozen Sandwich

Looks Great

Visually the sandwich looks good. It’s large, and the only big giveaway that this isn’t a traditional sausage egg and cheese English muffin sandwich is the texture of the cheese and the egg when you open the sandwich. 

Alpha-Plant-Based-Breakfast-Sandwich-Open

The cheese just didn’t melt like traditional cheddar cheese does.

Taste

Taste is where the sandwich is a big letdown. The english muffin is fine, but the rest of the plant based sandwich is a little bland. 

The meatless sausage was lacking in traditional sausage flavor, and the cheese and egg didn’t bring much to the table. It’s never good when a mediocre English muffin is the best part about a breakfast sandwich.

Breakfast-Sandwich-Costco

There is also a prominent vegetable taste in the sandwich. The sandwich doesn’t pack a lot of flavor, aside from the taste of the vegetables that are used to make the sausage, egg, and cheese. 

This is double disappointing because of the high amount of sodium. Where is the flavor?

Plant-Based-Breakfast-Sandwich-Costco

Thing to Know: This sandwich contains 780 mg of sodium which is 34% of the recommended daily value. 

This is extremely high and Alpha even notes on the front of the box to check the sodium content on the nutritional label.

Plant-Based-Breakfast-Sandwich

For me, this is just a vegetarian sandwich that is marketed now as a plant based sandwich. 

The flavors aren’t there, and this is a breakfast sandwich you will have to dress up with condiments to make enjoyable. 

Alpha Plant Based Breakfast Sandwich Cooking Instructions

Alpha offers one super easy cooking option for the plant based protein sandwich on the box, which is the microwave. 

Alpha-Plant-Based-Breakfast-Sandwich-Cooking-Directions-Costco

Their website does contain two other heating options of using the oven or air fryer to cook the sandwich.

Microwave

  1. Remove from wrapper. Wrap in a (dry) paper towel. 
  2. Microwave on defrost (30% power) for 90 seconds.
  3. Turn the sandwich “over”. Microwave an additional 60 seconds on high or until hot. 
  4. Let stand in the microwave for 1 to 2 minutes before serving.

Oven

  1. Preheat the oven to 350°F.
  2. Remove from wrapper, wrap in foil then heat for 20-25 minutes.
  3. Open foil, continue for another 3-5 minutes until hot and crispy.

Air Fryer

  1. Preheat the AirFryer to 350°F. 
  2. Remove from wrapper, break into 2 halves, put into air fryer buns down.
  3. Heat for 6-8 minutes, reassemble sandwich and heat for another 1-2 minutes until hot and crispy.

Nutritional Information

Each sandwich contains 320 calories which come from 11 grams of fat, 39 grams of carbs, and 17 grams of protein. This is an extremely interesting nutritional profile for a few different reasons.

Costco-Plant-Based-Breakfast-Sandwich-Nutritional-Information-Alpha

On a caloric and macronutrient level, this sandwich is on the high end. I was surprised to see how many carbs there were in the sandwich. The protein is a pleasant surprise at 17 grams considering this is a vegan breakfast sandwich. 

This sandwich will keep you full until lunch time!

Extremely High Sodium

Each plant based sandwich includes 780 mg of sodium or 34% of the daily recommended value. This is an extremely high amount of sodium, especially for a breakfast meal. 

This is not a sandwich that I would want to be eating on a daily basis. 

Nutritional-Disclaimer

While not necessarily a warning or a disclaimer, there is enough sodium in this sandwich for Alpha to place a note on the box stating to check the nutritional label for the sodium content.

Costco Plant Based Breakfast Sandwich Review
Plant-Based-Breakfast-Sandwich

Product Name: Alpha Plant Based Breakfast Sandwich

Product Description:
Price: $12.99
Quantity: 6 Count
Location Within Costco: Frozen Food Aisles
Price Per Sandwich: $2.16

Summary

This is a vegan breakfast sandwich that has hopped on the plant-based protein band wagon.

Alpha’s plant-based protein breakfast sandwich is one of the more expensive breakfast sandwiches at Costco but still reasonably priced.  The taste doesn’t do it for me, and it is my least favorite breakfast sandwich option at Costco. 

If you like vegetarian sandwiches, you may be a fan of this one. 

Overall
5.6/10
5.6/10
  • Value - 6/10
    6/10
  • Convenience - 8/10
    8/10
  • Taste - 4/10
    4/10
  • Nutrition - 5/10
    5/10
  • CFDB Score - 5/10
    5/10

Pros

  • Large breakfast sandwich
  • Easy to cook
  • Great price at Costco

Cons

  • Bland flavor
  • Very high sodium
  • Vegetarian sandwich with great marketing

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